Why beer brewer Carlsberg got back in touch with its Danish roots

first_img whatsapp It’s also unusual that the pub – called the Carlsberg Cabin – was built by complete novices who first met five days earlier at the end of a dirt track near Tintagel in Cornwall.Read more: John Lewis axes jobs amid name rebrandingBut this pub, and the stories of the strangers who built it, represents a much larger overhaul of Carlsberg’s conventional approach to marketing.When the craft beer trend disrupted the industry, challenging established brands’ credibility and authenticity, it put many on the back foot. But for Carlsberg, a brand with over 150 years of craft brewing to its name, it was a shot in the arm.The wake-up call was realising how its legacy had been clouded by ad campaigns focused on associations with long-standing British culture, rather than Carlsberg’s own. Could it stand for something more than football match refreshment? Why beer brewer Carlsberg got back in touch with its Danish roots whatsapp Ryan Newey Monday 17 September 2018 8:23 amcenter_img In August 2018, Carlsberg unveiled a new pub. Its maiden pint was pulled not in a well-trafficked city-centre location, but in a woodland clearing. Instead of a glamourous launch party, the cheers of just six people greeted the first round.It’s a little odd to think of a big beer brand undertaking a marketing campaign which goes so far to be so far out of the way. More From Our Partners Police Capture Elusive Tiger Poacher After 20 Years of Pursuing the Huntergoodnewsnetwork.orgRussell Wilson, AOC among many voicing support for Naomi Osakacbsnews.comKansas coach fired for using N-word toward Black playerthegrio.comBrave 7-Year-old Boy Swims an Hour to Rescue His Dad and Little Sistergoodnewsnetwork.orgA ProPublica investigation has caused outrage in the U.S. this weekvaluewalk.comNative American Tribe Gets Back Sacred Island Taken 160 Years Agogoodnewsnetwork.orgFans call out hypocrisy as Tebow returns to NFL while Kaepernick is still outthegrio.comAstounding Fossil Discovery in California After Man Looks Closelygoodnewsnetwork.orgColin Kaepernick to publish book on abolishing the policethegrio.com The rebrand campaign which followed put Carlsberg back in touch with its roots, not just as a brewery but as an ambassador for Denmark. The resulting campaign – “The Danish Way” – was launched in 2017, and brought craft and philosophy together to introduce new tools for a happier life, fronted by Mads Mikkelsen.A stronger cultural role proved powerful, as the campaign lifted Carlsberg sales by 20 per cent. But in a world of brands out to “make a difference”, Carlsberg would be challenged to prove its philosophy and put it into action.Which brings us back to the Carlsberg Cabin. This little pub in the forest is a first step to making the brand’s philosophy concrete – or in this case, timber. The building is Danish in form and function, and the Danish way was integral to the building process itself.When that first round was poured in that Cornish clearing, it wasn’t shared among six influencers or celebrity ambassadors. Instead, it was savoured by a group of strangers in celebration of more than their newly-built pub. As behind-the-scenes videos show, the group forged new relationships, confidence, and self-awareness in the process.As audiences continue to search for authentic experiences, there may yet be many more philosopher-brands presenting great thoughts or lofty ambition. For those brands, success beyond their competitors will rely on making worthy principles tangible, useful, and human.Read more: Bacardi moves European headquarters to Spitalfields by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeMisterStoryWoman Files For Divorce After Seeing This Photo – Can You See Why?MisterStorymoneycougar.comDiana’s Butler Reveals Why Harry Really Married Meghanmoneycougar.comPost FunDiana’s Butler Explains Why Harry Is With MeghanPost FunZen HeraldEllen Got A Little Too Personal With Blake Shelton, So He Said ThisZen HeraldCrowdy FanKaley Cuoco Net Worth Left Her Billionaire Husband SpeechlessCrowdy FanOne-N-Done | 7-Minute Workout7 Minutes a Day To a Flat Stomach By Using This 1 Easy ExerciseOne-N-Done | 7-Minute WorkoutBetterBe20 Stunning Female AthletesBetterBeCleverstTattoo Fails : No One Makes It Past No. 6 Without LaughingCleverstMoneyPailShe Was A Star, Now She Works In ScottsdaleMoneyPail Sharelast_img read more

Five of the Best L.A. Albums of 2014

first_imgMusicFive of the Best L.A. Albums of 2014Our favorite albums and the artists who produced them have little in common other than a shared hometown and an urge to exploreBy Theis Duelund – December 2, 2014671ShareEmailFacebookTwitterPinterestReddIt2014 has been an excellent year for music in Los Angeles, a year filled with new venues, once-in-a-lifetime live shows, and delightfully surprising sounds like the a capella folk of Moses Sumney, the sweeping electro pop of White Sea, and rapper Nocando’s tongue-in-cheek mediations on fatherhood.Our favorite albums and the artists who produced them have little in common other than a shared hometown and an urge to explore. As ever, the best music out of L.A. represents the city’s deep eclecticism.Jack Name – Light ShowWhen we profiled space rocker and avant-gardist Jack Name earlier this year, he explained that his debut solo record (he has worked under multiple aliases in the past) is a concept album about the “wooly bullies” who control the world. It doubles as a metaphorical takedown of poor education, Big Pharma pushing ADD meds on kids, and the societal imperative to conform. Oscillating between alien nursery rhymes and bombastic guitar-driven ballads, Name’s Light Show takes listeners on a spacey ride.Flying Lotus – You’re DeadFlying Lotus’ sixth album You’re Dead is a masterfully crafted thinkpiece on the afterlife wrapped up in sounds and beats that are best described as the sonic equivalent of a Salvador Dalí painting. It’s impossible to adequately label FlyLo’s sound; as the artist whose real name is Steven Ellison told us a couple of years ago, he reluctantly agrees to call his music “electronic hip hop.” This intricate weave of audio treats rewards listeners who like to go a little deeper with each successive pass on the headphones.Nocando – Jimmy the BurnoutJames McCall, a.k.a. Nocando, is a veteran of the L.A. battle rap scene and Project Blowed in Leimert Park, but he displays more than a God-given talent for putting opponents in their place. On his sophomore solo album Jimmy the Burnout Nocando throws around deep-cut pop culture references in the same breath as he questions his own mortality and the reality of life as a young man raising a family. The controversial video for the single “Little Green Monsters” is a stunning homage to the movie Natural Born Killers.Ty Segall – ManipulatorFor a man who isn’t yet thirty Ty Segall has been incredibly prolific; since releasing his self-titled solo debut album in 2008, he has released a new album every year. After relocating from the Bay Area to L.A. last year, the Southern California native knocked it out of the park with this year’s Manipulator, a mind-bending rock album that straddles many of the spheres Segall has visited on previous albums. Far from a greatest-hits retread, Manipulator showcases a new maturity; some serious artistic chops have been fueling Segall’s years of dizzy invention. The standout title track that opens the album is like an acid drenched Beatles song staring into the sun.Warpaint – WarpaintLocal favorites Warpaint are festival stalwarts who can be counted on for sublime live performances; with their diverse discography, all-woman line up, and hometown pride, it’s hard to imagine they could top themselves. But with this year’s self-titled album, their sophomore effort, Warpaint worm themselves further into our hearts with dreamy, melancholy, ‘90s tri- hop and R&B-tinged tracks. Lead single “Love Is To Die” is so evocative and moody it ended up in a Calvin Klein add before the album was released. TAGSWhite SeaWarpaintTy SegallNocandoMoses SumneyJack NameFlying LotusBest of 2014Previous articleIt’s Good to Be a Kings FanNext articleMatthew and Grace Huang Can Finally Leave QatarTheis Duelund RELATED ARTICLESMORE FROM AUTHORAdult Swim Fest Returns to L.A. with Music, Comedy, and Awesome WeirdnessThere Will Be a Live Rick and Morty Orchestra at L.A.’s Adult Swim Festival10 Awesome and Interesting Things to Do This Weekend, 6/17last_img read more

In Pictures: Huge crowd braves the cold at annual Great Heath Run

first_img GAA It was a cold winter Sunday morning around Laois but it was dry as huge crowds attended The Great Heath at the weekend.Hundreds gathered to take part in the annual run, which once again had 10km and 5km options, and supporters cheered from the sidelines as always.As always there was a great atmosphere and people of all ages turned out to take part in the race.The Great Heath run is a well-established one and has always proved a popular start to the new year.There was an almighty spread of resherments in the hall afterwards with The Heath GAA famed for their post-run refreshments.A huge number of helpers from the Heath GAA were on hand to make sure the event ran smoothlyResults are as follows:Ladies 10K:1st – Joanne Carroll2nd – Lorraine Doyle3rd – Paula GuinanLadies 5K:1st – Aileen Doyle2nd – Hilary TracyMen 10K:1st – James Hamm2nd – Angus Burke3rd – Darragh RigneyMen 5K:1st – Andrew Kehoe2nd – Eamon O’ConnorOur photographer was on hand to get a range of photos as the runners arrived back to the clubhouse.Check out Julie Anne’s snaps below: Facebook GAA 2020 U-15 ‘B’ glory for Ballyroan-Abbey following six point win over Killeshin WhatsApp Twitter GAA Here are all of Wednesday’s Laois GAA results TAGSThe Heath Run Kelly and Farrell lead the way as St Joseph’s claim 2020 U-15 glory Home Lifestyle In Pictures: Huge crowd braves the cold at annual Great Heath Run LifestyleOut and Aboutcenter_img In Pictures: Huge crowd braves the cold at annual Great Heath Run WhatsApp Pinterest Twitter Previous articleLaois soccer goalkeeper signs for League of Ireland side ahead of new seasonNext articleAll-Ireland bronze for Portlaoise CBS U-19 basketballers Julie Anne MillerLaoisToday’s main photographer Julie Anne Miller is a graduate from GMIT. Despite her young age, Julie Anne has years of experience in the food industry. She has worked in Tynan’s at the Storeyard in Portlaoise, Ballymaloe House in Cork and Beach Point Country Club in New York. She has also contributed a food column to the Irish Country Living section of the Irish Farmers Journal. She’s willing to talk about anything – except football! Facebook RELATED ARTICLESMORE FROM AUTHOR Pinterest SEE ALSO – A day spent inside the walls of the Midlands Prison in Portlaoise By Julie Anne Miller – 5th February 2019 last_img read more

Customs Expected to Close for Holidays

first_img AvatarDaily NKQuestions or comments about this article? Contact us at [email protected] By Daily NK – 2015.02.13 5:54pm SHARE Operations will halt at Sinuiju CustomsHouse, the main portal to and from Dandong, in observance of late leader Kim Jong Il’s day ofbirth on February 16th, remaining closed through the Lunar New Year holiday. Dandong Customs House will also remained closed for the same duration of 10 days, as China observes North Korean holidays–and vice versa. “Kim Jong Il’sbirthday is celebrated as an official holiday on February 16th and 17th, andbecause the Lunar New Year holiday follows, it looks like we’ll be celebrating a double holiday,” asource in North Pyongan Province told Daily NK on Thursday. “The following Monday, February 23rd, is also a holiday, so thecustoms offices in North Korea and China will not work for ten days, bringingall trade to a halt.”  Dandong Customs House [left]; North Korean trucks packed with goods in Dandong City. Image: Daily NK US dollar and Chinese reminbi plummet against North Korean won once again NewsEconomy Customs Expected to Close for Holidays News center_img Despite the quarantine put in place due topotential Ebola virus threats, people are still gearing up for the long holiday, sofood, alcohol, and other goods to sell at the markets have been flooding the customs offices.Traders and members of the public placemore significance on preparing for the Lunar New Year over Kim Jong Il’s birthday, with increasing numbers of people flocking to themarkets to buy gifts for their immediate and extended families. “Wholesale market vendors have been waiting at the office to receivegoods from Dandong [China] coming in on trucks, so there’s a lot of commotion at times,” the sourcesaid. A different source located in Dandongconfirmed this movement, saying, “Lately trade has beenup between the North and China [in this region], and especially ahead of thesetwo holidays there has been a massive influx of manufactured goods flowing intothe North.” A steady stream of fresh flowers forcelebrations related to the birthday of Kim Jong Il is also flowing through thecustoms houses ahead of the holidays.   More are more trucks have been filling thecity’s streets, packed with goods North Korean sellersare buying in bulk to take back into the North. “It’s easy to spot trucks with North Korean plate numbers in downtownDandong,” she said. Facebook Twitter RELATED ARTICLESMORE FROM AUTHOR News North Korea Market Price Update: June 8, 2021 (Rice and USD Exchange Rate Only) News Proposal to shift “general markets” to “specialized markets” finds little support among N. Korean leaderslast_img read more

Worker fired for demanding pay raise, overtime compensation

first_img Facebook Twitter AvatarDaily NKQuestions or comments about this article? Contact us at [email protected] NewsEconomy News SHARE By Daily NK – 2015.09.22 9:56am A 15-year-old working at a bakery run bythe donju, or ‘money masters,’ is said to have been wrongfully discharged fromher job after demanding a pay raise and compensation for overtime, Daily NK haslearned. “Workers had recently raised questionsabout management at the individually-run bakery that produces high-endconfectionery goods and bread,” a source from South Pyongan Province told DailyNK over the telephone on September 20th. “A 15-year-old female employee, speaking for otherworkers, asked that the owner provide a pay raise and offer overtime for workat night. This is what seems to have rubbed the owner the wrong way.” Daily NK cross-checked news of thisincident with an additional source in the same province. While the ins and outs of shops like thisbakery are overseen by the donju, permission to operate and official ownershiprights, like most scenarios in today’s North Korea, trace back to the state. Inthe case of this bakery and presumably all like it, donju split the revenuewith an affiliated state-run enterprise to secure a buffer from legalrepercussions and stay in business. This arrangement is typically coupled with additional kickbacks to the same state-run enterprise in exchange for labor. More specifically, this bakery and similar operations gain the right to pluck 20-something female workers from their state-designated workplace and employ them at their shop instead.A typical donju-run confectionery operationhas family members looking after accounting, supply delivery, and productmanagement. Production itself is carried out by workers who run on day andnight shifts, carrying out individual tasks. Hiring young teenagers isofficially illegal, but, as in the bakery mentioned in this case, owners areknown to pay Ministry of People’s Security [MPS] units  ample bribes tolook the other way.   Other workers are the bakery reportedlyencouraged this adolescent to speak for the group, wagering that hercomparatively young age would result in more leniency for her forthrightattitude from the boss. When the plan went sideways and the young girl wasfired, the source said her fellow workers were racked with guilt forpersuading her to take a stand. They “never imagined the head of the operationwould take such drastic measures,” she asserted. Many from the grouphave, surreptitiously, condemned the current management, calling it “nothing but extreme exploitation.” The source quoted residentswho have dealt with parallel cases firsthand, noting, “They’re even worse thancapitalists, whom are so hated by the republic [North Korea].” This, distressingly, is still the lesser oftwo evils for most. “They lament the reality of wanting to work at thesefacilities that are still far superior in terms of supporting people’slivelihoods and come with much greater flexibility than the Kim Jong Unleadership,” she pointed out. Donju first started renovating home storageareas at the turn of the century to start up production and sales, and thesesmall factories led to the employment of regular workers who get paid wages bythe month and those that are paid on a daily basis. On the whole, these operations opened with one or two workers but have been rapidly growing.Most day laborers are female workers intheir teens or 20s, sought out for the pervasive reputation for being fastlearners and come without the burden that comes with being married. These youngwomen can withstand the intense heat from the ovens and are recognized as“skilled laborers that come with a good eye for detail,” according to thesource. “These individually run confectioneryfactories far outstrip state-run factories in their popularity because they payworkers according to market prices, so a lot of people want to work there. That said, regardless of how talented you may be, ifyou fall out of favor they’ll sack you without even blinking,” she explained. Predictably, profit trumps all othermatters. “Management at donju operations is mostly arbitrary, with no considerationfor workers’ opinions and is strictly based on maximizing returns,” she said. “Even if things go wrong, they can’t go backto the affiliated state-enterprise from which they came and end up with nowhereto turn.”*The content of this article was broadcastto the North Korean people via Unification Media Group. News center_img News Worker fired for demanding pay raise, overtime compensation Proposal to shift “general markets” to “specialized markets” finds little support among N. Korean leaders US dollar and Chinese reminbi plummet against North Korean won once again RELATED ARTICLESMORE FROM AUTHOR North Korea Market Price Update: June 8, 2021 (Rice and USD Exchange Rate Only) last_img read more

Financial firms honoured for corporate governance

first_img Top Canadian hedge fund returns 16% over 10 years City skyline at night oxygen64/123RF A variety of financial services organizations were lauded by the Governance Professionals of Canada (GPC) at the sixth annual Excellence in Governance Awards ceremony Sunday night in Toronto.The winners included Bank of Montreal (BMO), Royal Bank of Canada (RBC), Gore Mutual Insurance Co., Meridian Credit Union and the Ontario Securities Commission (OSC). New committee on corporate governance launches James Langton “The awards highlight the critical role that good governance plays in enhancing the value of Canadian organizations and contributing to the competitiveness of Canada’s economy and its capital markets,” says Lynn Beauregard, GPC president, in a statement.The two banks each won two awards. RBC was recognized for having the best overall corporate governance among publicly listed issuers, and best practices to enhance boardroom diversity. BMO received its awards for best compensation disclosure and communication and best practices in subsidiary governance.Gore Mutual won for best overall corporate governance in other sectors, while Meridian won for best approach to achieving effective board and committee operations. The OSC won for best engagement by a governance team.Neil Puddicombe, BMO’s associate general counsel and director of bank board governance, was named governance professional of the year, and Tom O’Neill, chairman, Bank of Nova Scotia, won the Peter Dey Governance Achievement Award, which recognizes outstanding and ongoing achievement in the realm of corporate governance. Whistleblower, reporter receive anti-corruption prize Related news Keywords Awards,  Corporate governance Share this article and your comments with peers on social media Facebook LinkedIn Twitterlast_img read more

Illegal crab fisher faces crushing penalties

first_imgIllegal crab fisher faces crushing penalties Minister for Agricultural Industry Development and Fisheries and Minister for Rural Communities The Honourable Mark FurnerAn illegally-modified fishing boat has been crushed and the owner fined $6,000 in the Brisbane Magistrates Court as a warning to anybody considering breaching the state’s fishing regulations.Speaking at Action Metal Recyclers, Oxley, Minister for Agricultural Industry Development and Fisheries and Minister for Rural Communities Mark Furner said the boat’s seizure and destruction followed a 2019 operation by the Queensland Boating and Fisheries Patrol (QBFP) targeting an illegal crabber in the Brisbane river area.“The fisher had modified the seats of the vessel to create concealed compartments where our officers found regulated mud crabs,” Mr Furner said.“In handing down the penalty, the Court noted the impact the vessel modifications had on the safety of the vessel and its occupants.“This person had received previous infringement notices and knew very well that taking female and under-sized crabs was against the law.“Today we’ve reduced the 3.7 metre boat to recycling material. A motor and trailer will be sold.“We have done this as a deterrent aimed at protecting jobs in both the commercial and recreational fishing sectors, and building a sustainable fishery for future generations.“QBFP uses a range of techniques and technology to uncover illegal activities, as well as information from the public through Fishwatch.“Our state’s fisheries resources belong to all Queenslanders, and it is our job to protect fish for the future.”If you suspect illegal fishing activities, call the 24 hour toll-free Fishwatch hotline 1800 017 116. /Public Release. This material comes from the originating organization and may be of a point-in-time nature, edited for clarity, style and length. View in full here. Why?Well, unlike many news organisations, we have no sponsors, no corporate or ideological interests. We don’t put up a paywall – we believe in free access to information of public interest. Media ownership in Australia is one of the most concentrated in the world (Learn more). Since the trend of consolidation is and has historically been upward, fewer and fewer individuals or organizations control increasing shares of the mass media in our country. According to independent assessment, about 98% of the media sector is held by three conglomerates. This tendency is not only totally unacceptable, but also to a degree frightening). Learn more hereWe endeavour to provide the community with real-time access to true unfiltered news firsthand from primary sources. It is a bumpy road with all sorties of difficulties. We can only achieve this goal together. Our website is open to any citizen journalists and organizations who want to contribute, publish high-quality insights or send media releases to improve public access to impartial information. You and we have the right to know, learn, read, hear what and how we deem appropriate.Your support is greatly appreciated. All donations are kept completely private and confidential.Thank you in advance!Tags:Australia, Brisbane, building, Fisheries, Furner, future generation, Government, magistrates court, Minister, operation, Oxley, QLD, Queensland, recreational fishing, recycling, resources, Rural Communities, sustainable, technologylast_img read more

First Look: 2019 Audi e-tron Quattro

first_imgCreated with Raphaël 2.1.2Created with Raphaël 2.1.2 The new Audi e-trong stands unveiled last night in Richmond, California, advertisement That impressive range comes by way of a 95 kWh lithium-ion battery pack comprised of 432 cells arranged in 12-cell modules in a double bed-sized, 34-cm high structure located under the floor of the SUV. By way of comparison, the Tesla Model X’s battery packs range in size from 75 to 100 kWh, while the 2019 Jaguar i-Pace’s is 90 kWh. Like Jaguar, Audi chose to develop and build its own electric motors rather than buy them off the shelf. Part of that decision was based on keeping and taking the automaker’s legendary Quattro traction system into the electric age in house, and part was based on development for future products (more on that later).Only time will tell if that ‘build-not-buy’ route was the correct decision, but judging from the specs released by Audi yesterday, their motors live up to the Audi badging. The front-mounted motor has an output of 125 kW with a 10 kW maximum boost potential, and the rear motor is rated at 140 kW and a 25 kW boost. That’s a combined power output of 265, or 300 at full boost, or in that old-school horsepower metric, 355 and 402 respectively. According to Audi that power spirits the five-seat SUV from a standstill to 100 km/h in 6.6 seconds, 5.7 seconds in full boost mode. Incidentally, that’s not really a mode in the sense you need to paddle shift or press a button; rather, you simply mash the accelerator (not the ‘gas’ pedal, of course) with the drive mode in the ‘sport’ setting.Audi has also set the charging bar high in its first all-electric production vehicle, allowing for a best-in-class 150 kW charge. Charge times range from 10 hours using the ‘Basic’ system (120v and 240v) 4.5 hours with the ‘Connect’ system (fast charger), and an impressive 30-minute charge up to 80 per cent of the battery life on a DC Charger (I say impressive as remember this is a very big battery pack). Audi has joined forces with public charging station provider Electrify America to expand its 150 kW and 350 kW network, and is offering U.S. e-tron owners free charging for a year after purchase. An Audi Canada representative said nothing is finalized for customers here yet, but said he wouldn’t be surprised if a similar deal was offered.Readers of driving.ca are well aware of the half-decade e-tron program—a search of the site prior to last night’s event found ‘e-tron’ references in no less than 108 stories—however seeing the vehicle in the flesh, especially flesh not speckled with so-called ‘camouflage’ paint, makes real all that hype-filled run-up. It’s a good looking SUV speaking the contemporary Audi design language, granted with a few stylistic flourishes inside and out, yet like the aforementioned i-Pace, it makes great efforts to stray not far from Audi DNA, particularly in the cabin. RELATED Next-gen Audi R8 could arrive as 1,000-hp electric car: report Last night’s reveal is just the start of Audi’s headlong charge into electrification. At the L.A. Auto Show in November the automaker will unveil the all-electric GT Concept, the production version of which is planned to hit showrooms in 2020. There’s also a two-door sportback in the works along with a compact, each slate for sale by 2020. Move ahead half a decade, and Audi says it will have 10 full EVs in its model lineup.In addition, Audi is working with partners inside its parent company Volkswagen on electrification—notably Porsche with its Premium Platform Electric (PPE) program—and outside the company, including a recently inked deal with Hyundai into hydrogen fuel cell research and development.Audi Canada has not released e-tron pricing yet, however the audi.ca website does have a reservation system with a refundable $1,000 deposit. Delivery of the first units is expected in early 2019. U.S. pricing was announced last night at US$74,800. A final word on Tesla’s founder in the context of the 2019 Audi e-tron Quattro. While it’s difficult to predict the future in these disruptive times, especially in the technology space, seeing the production e-tron up close it’s not hard to imagine Elon Musk’s contribution to the EV revolution will go down in history as that of a pioneer, a guy who laid down on the barb wire fence so that others could vault over him to the promised land. RELATED TAGSSUVElectricElectric CarsNewsPreview Buy It! Princess Diana’s humble little 1981 Ford Escort is up for auction An engagement gift from Prince Charles, the car is being sold by a Princess Di “superfan” Trending in Canada RICHMOND, Calif. — Before we begin with an overview of last night’s global reveal of the 2019 Audi e-tron Quattro production car, we’d be remiss in not acknowledging that tequila-popping, pot-smoking billionaire insomniac whose factory 50 miles down the Nimitz Freeway from here made this all-electric luxury vehicle possible.For if not for those Tesla sedans and SUVs rolling off the Fremont factory floor, there is no chance Audi—for that matter any luxury automaker—would have invested the billions of Euros required to bring a production EV to market. True, the case can be made, and convincingly, that without Elon Musk’s groundbreaking company the EV revolution would have come eventually, but certainly not in 2018. Maybe not even in 2050.Now, about that big reveal from last night on the San Francisco Bay waterfront. COMMENTSSHARE YOUR THOUGHTScenter_img Xb_je464″>PlayBMW has unveiled new all-electric vehicles in its i brand stablePlay2022 McLaren Artura | First Look | Driving.caPlay2021 Ford Explorer Timberline | First Look | Driving.caPlay2022 Honda Civic | First Look | Driving.caPlay2022 Hyundai Kona N | First Look | Driving.caPlayShanghai 2021 auto show sees raft of new EVsPlayAudi A6 e-tron | First Look | Driving.caPlay2022 Santa Cruz | First Look | Driving.caPlayFirst Look | 2022 Mercedes-Benz EQS | DrivingPlay2021 Genesis GV70 | First Look | Driving.ca ‹ Previous Next › See More Videos Trending Videos We encourage all readers to share their views on our articles using Facebook commenting Visit our FAQ page for more information. The e-tron is an all-electric, all-wheel drive SUV comparable in size to the Audi Q5, has a full-charge range of 400 kilometres, a maximum towing capacity of 1,800 kilograms (4,000 lbs.) and is loaded with new technology, including a really cool virtual wing mirror that incorporates a camera and screen in place of the traditional side view mirror (unfortunately, only Europe-spec e-trons get this as North America safety regulations forbid such technology. I am told Audi lawyers are furiously lobbying to change that.) Created with Raphaël 2.1.2Created with Raphaël 2.1.22019 Audi e-tron quattro Created with Raphaël 2.1.2Created with Raphaël 2.1.22019 Audi e-tron quattro Created with Raphaël 2.1.2Created with Raphaël 2.1.22019 Audi e-tron quattro Created with Raphaël 2.1.2Created with Raphaël 2.1.22019 Audi e-tron quattro Created with Raphaël 2.1.2Created with Raphaël 2.1.22019 Audi e-tron quattro Created with Raphaël 2.1.2Created with Raphaël 2.1.22019 Audi e-tron quattro BMW has unveiled new all-electric vehicles in its i brand stablelast_img read more

Building a New Winery with Deep Roots in Paso Robles

first_imgEmail Home Wine Business Editorial Building a New Winery with Deep Roots in Paso RoblesWine Business EditorialBuilding a New Winery with Deep Roots in Paso RoblesBy Editor – June 27, 2017 70 0 AdvertisementThe success of Paso Robles wine is a community effort according to David Parrish, owner of Parrish Family Vineyards, who has been growing grapes in Paso for forty years and making wine for twelve. Now, he says, is the right time for him to build his own winery in Paso Robles’ Adelaida AVA.After graduating from UC Davis, Parrish began his wine industry career doing vineyard trellis work for luminaries Robert Mondavi, Bob Steinhauer and others throughout Napa. Today he holds 24 patents for trellis design and continues the innovation he considers essential for farming success.When Parrish left Napa to return to Paso Robles, he was inspired by Mondavi’s vision of transforming an area into a world-class wine region, and believed that it didn’t just apply to Napa. “I see that same kind of energy I saw in Napa then in Paso Robles today,” says Parrish, “There’s been real progress in Paso. They’ve actually developed their own style, they’ve taken the essence of the terroir, and now they’re starting to promote that. In just the last ten years their wines have gotten just exponentially better. I’m so encouraged!”Parrish emphasizes the value of the community and neighbors helping each other. “One thing I like about Paso is that it’s still family owned vineyards and wineries. There’s nothing like the family winery where people live on the vineyard, live by their wineries,  it’s a family deal, and they really live it. It forms a closed knit community; we’re all pretty close.”Parrish, who grows 150 acres of wine grapes in Paso Robles, explains that “I have wineries come to me needing just a few tons of Petite Sirah or Cab Franc, and I try my hardest to help them out. They would do the same for me; we have a great community.”The Paso Robles CAB Collective is another example of the community spirit in Paso that Parrish cherishes. Formed in 2012, the Paso Robles CAB (Cabernet and Bordeaux) Collective is an independent collaborative effort of Paso Robles growers and producers striving to promote the full potential of the Paso Robles region in producing superior quality, classic and age-worthy Cabernet and red Bordeaux varietals.“At CAB Collective, we help each other, we discuss how we can make our wines better in an open forum of winemakers. That’s the way Paso is going, I hope that doesn’t change too much,” says Parrish.The plans for the new winery reveal the ambition to grow, but lines up with the ideal of Paso as a region of family wineries. Parrish Family Vineyards currently produces 3,500 cases, but the new winery will have the capacity for 15,000 cases. “Size wise, I want to be a boutique winery, I don’t want to be a large winery. I want it to be a family winery, not a large corporate winery,” says Parrish, “but we’re absolutely going to grow into the 15,000 case capacity.”Not just the functionality, but also the aesthetics of the winery was important to Parrish. “When you build these buildings they have pre-formed panels. They’re insulated and metal on both sides. They look like a metal building; I didn’t want that out there, it’s too commercial looking, so we built the complete winery, and now we’re cutting all the metal rafters off and put in wood rafters all the way around the perimeter. It looks like a barn.”Building his own winery is a goal that Parrish has been meticulously planning and working toward. “I’m a planner,” he says, “so first I wanted to get my feet under me and learn a little more about the business. I’ve been in the vineyard business forty plus years, but the winery is a little different. A lot of people have had trouble making money in the wine industry, I’m hoping I’m not one of them.”So far the trajectory looks good. For the past eight years Parrish Family Vineyards have been selling their wines direct to consumers through their downtown Paso Robles tasting room and growing steadily ten to fifteen percent per year. “I am glad we started small with a tasting room downtown. The learning curve was just right. We are ready to move out to one of our own vineyards with what we know now and the team I have with me,” says Parrish.As a true family wine business, the team includes Parrish’s wife, Lynn, his daughter, Cecily, who runs the hospitality side of the business, and his son-in-law, Ethan Ray, as assistant winemaker and vineyard manager. Parrish believes that a strong and passionate team is essential for the success of his winery..“I love the fact that I planted all these vineyards; I love taking it all the way through the wine process and into the bottle, it really is fun. And I love the aspect of working with people too, it does take a village, you really have to have a group of people around you that’s just as passionate as you are about what you’re trying to do. There’s long hours and not a whole lot of glory in the whole work process, so that passion is essential.”Parrish’s own pride and passion is easily revealed when he talks about any aspect of his work, one of them being his 2014 Cabernet Clone 6 wine, which received a 94 point score from the Wine Enthusiast. Parrish says, “I really can’t say enough about this wine, I’m really happy with it. This is the style of wine I’ve been trying to make over the last 12 years.”The Cabernet Clone 6, also known as the Jackson Clone, normally has smaller berries, but when Parrish harvested fruit in 2014 he notice it had very small berries, and the flavors were really intense. In previous years he had mixed this clone with the other clones to make their estate Cab, but this year he decided to experiment, kept the lot separate, and used a slightly different barrel program.“It really paid off!” says Parrish. “I have an image, not just on my palette, but in how I want my wine to taste and look, and even how it greets you the first time you put your nose on it, and it’s really close to what I’ve been wanting to do.”And, of course Parrish recognizes that quality of the wine is the key to success for his winery and for Paso Robles as a wine region.“The reason I’m putting all of this money and effort into the winery is the improvement of Paso wine. Had I not seen the wine quality going up, in both my own wines and those around me, I wouldn’t be doing this,” says Parrish. “You have to have other wineries around you that are attractive in addition to your own, it’s a team effort.”“In general I think Paso is really on a trajectory to compete worldwide with all the wine regions, no doubt about it.”By Kim BadenfortAdvertisement ReddIt TAGSConsumerDavid ParrishfeaturedKim BadenfortParrish Family VineyardPaso RoblesPaso Robles CAB Collective Pinterest Facebook Linkedin Previous articleColor Up Your Summer with Brazilian WinesNext articleRodney Strong Wine Estates Names Anthony Capobianco as Vice President, Off-Premise National Accounts Editor Twitter Sharelast_img read more

Pat Burns, Tristan Benson Join Sonoma County Farm Bureau Board of…

first_imgTwitter AdvertisementFebruary 12, 2018, Santa Rosa, CA – Pat Burns and Tristan Benson have joined the Board of Directors for Sonoma County Farm Bureau, the county’s largest agricultural organization.Burns, a Healdsburg native, started his term with Sonoma County Farm Bureau in August 2017, having previously attended board meetings as a Farm Bureau member. Burns chairs Sonoma County Farm Bureau’s Labor & Safety committee and serves on the membership committee.Burns grew up surrounded by agriculture, but wasn’t actively involved in the industry until 1993 when he started working for Bevill Vineyard Management where he worked as a vineyard manager for the next 20 years.Since 2013, Burns has worked as the General Manager of Vineyard Operations for M. Draxton Wines where he oversees the vineyard operations of 250 acres of Cabernet in Alexander Valley. Additionally, Burns is in charge of grower relations and purchasing grapes for Draxton Wines.Pat BurnsBurns joined Sonoma County Farm Bureau’s board to stay current on issues affecting agriculture. He is looking forward to the opportunity to educate the general public about agriculture and how it affects them. For Burns, water and labor are two of the most critical issues affecting local agriculture.Benson, 34, joins the board as the chair of the Sonoma-Marin Young Farmers & Ranchers (YF&R), a committee of Sonoma County Farm Bureau for active agriculturists between the ages of 18 and 35 who are involved in production, banking, business, and many other areas of the agriculture industry.Benson succeeds Andrew Ryan who served on the Sonoma County Farm Bureau Board for the 2016-2017 term. Benson’s term on the Sonoma County Farm Bureau Board will coincide with his one year term as chair of the Young Farmers & Ranchers committee. The YF&R committee chair began serving on the Sonoma County Farm Bureau board last year when Sonoma County Farm Bureau saw an increased need to involve future leaders in the current issues and regulations facing Sonoma County agriculture.Benson is the foreman of Benson Ranch, a family business that produces plums, Asian pears and grain. Benson produces seed grain with a business partner that gets sold to millers. Benson also considers himself a mechanic, repairing equipment for his custom farming operation and other farmers.Tristan BensonBenson is passionate about agriculture and wants to see the industry thrive. While he sees challenges, he also sees many opportunities in Sonoma County. It is particularly important to Benson to encourage the next generation of farmers to continue in agriculture and ensure they are successful.“Sonoma County Farm Bureau is excited to welcome Pat Burns and Tristan Benson to our Board of Directors,” said Steve Dutton, president of Sonoma County Farm Bureau. “Pat brings years of experience in the industry, a strong passion for agriculture and commitment to watching and contesting regulations that could harm agriculture. Tristan represents the next generation of agricultural leaders and his enthusiasm to support Sonoma County ag is welcome on our board.”Sonoma County Farm Bureau currently has 17 board members, with one spot reserved for the chair of the Sonoma-Mary Young Farmers and Ranchers committee. A full list of board members is available at sonomafb.org/directors.About Sonoma County Farm BureauSonoma County Farm Bureau, a non-profit grassroots organization, was founded in 1917 and has been representing the interests of farmers and land owners in Sonoma County for more than 100 years. Sonoma County Farm Bureau is a membership driven organization dedicated to protecting and promoting agriculture in Sonoma County. For more information visit sonomafb.orgAbout Sonoma-Marin Young Farmers & RanchersSonoma-Marin Young Farmers & Ranchers are active agriculturists, between the ages of 18 and 35, who are involved in production, banking, business, and many other areas of the agriculture industry. YF&R members develop their leadership skills while volunteering their time as vital members of their county Farm Bureaus. For more information visit sonomafb.org/yfrAdvertisement TAGSPat BurnspeopleSonoma County Farm BureauTristan Benson Pinterest ReddIt Share Previous articleThe Greenbrier Announces Argentina Wine Weekend with Laura Catena Scheduled for March 9-10th, 2018Next articleSaint Helena Winery Announces New Winemaker Lindsey Wallingford Press Release Home Industry News Releases Pat Burns, Tristan Benson Join Sonoma County Farm Bureau Board of DirectorsIndustry News ReleasesPat Burns, Tristan Benson Join Sonoma County Farm Bureau Board of DirectorsBy Press Release – February 13, 2018 74 0 Facebook Email Linkedinlast_img read more