Azamara Club Cruises

first_imgAzamara Club Cruises Just in time for Azamara Journey, which arrives in Australia and New Zealand in February, Azamara Club Cruises has announced a brand evolution. Known for its specialisation in ‘Destination Immersion’, Azamara has strengthened its proposition to: Stay Longer. Experience More. “Within this evolved positioning, there are two powerful guest deliverables,” said president and CEO Larry Pimentel. “The first is we’re shifting from enabling our guests to immerse themselves in the destination, to delivering over one thousand new and existing destination experiences for guests to select from in over 70 countries.“These experiences provide the second powerful deliverable: one-to-one human connection. Our land product will be curated to ensure guests get to connect in a personalised and unique way with the people in the destinations they visit.  This may occur through people to people interaction, cultural experiences, enjoying local food and beverages, music, events and so on,” Pimentel said. The line’s enhanced brand position will continue to be grounded in ‘Destination Immersion’, including longer stays and more overnights, but the company said it will now go well beyond that. It is comprised of three pillars that collectively will provide an extraordinary experience on land and at sea:Immersive ItinerariesCruise Global, Connect Local destination experiencesBoutique Hotels at Sealast_img